{"id":16420,"date":"2026-01-13T12:58:00","date_gmt":"2026-01-13T12:58:00","guid":{"rendered":"https:\/\/www.meichenip.com\/case\/case02\/"},"modified":"2026-07-16T15:06:21","modified_gmt":"2026-07-16T15:06:21","slug":"case02","status":"publish","type":"case","link":"https:\/\/www.meichenip.com\/zh-hans\/case\/case02\/","title":{"rendered":"How Evora Software increased organic traffic by 91% and leads by 74%"},"content":{"rendered":"\n
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Challenges<\/h2>\n\n\n\n

Evora Software is a SaaS platform providing project management and collaboration tools for distributed teams. While the product offered strong functionality, the company struggled to build consistent visibility and generate qualified inbound leads.<\/p>\n\n\n\n

Marketing efforts lacked structure, and content was not effectively capturing search demand or guiding users through the decision-making process. Evora needed a clear strategy to attract the right audience and turn organic traffic into a reliable growth channel.<\/p>\n\n\n\n

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<\/path><\/svg> <\/div><\/div>\n\n\n
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Limited presence across high-intent search queries<\/h3>\n\n\n\n

The website was not ranking for key industry keywords, resulting in low traffic and missed acquisition opportunities.<\/p>\n<\/div>\n<\/div>\n\n\n\n

<\/path><\/svg> <\/div><\/div>\n\n\n
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Content did not align with user intent or funnel stages<\/h3>\n\n\n\n

Existing content lacked direction and failed to support users from discovery to conversion.<\/p>\n<\/div>\n<\/div>\n\n\n\n

<\/path><\/svg> <\/div><\/div>\n\n\n
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Traffic did not convert into qualified opportunities<\/h3>\n\n\n\n

Despite some engagement, the site generated few high-quality leads and lacked clear conversion paths.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Our Approach<\/h2>\n\n\n\n

We developed a content-led SEO strategy focused on improving visibility, aligning content with user intent, and optimizing the customer journey.<\/p>\n\n\n\n

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1.<\/p>\n\n\n\n

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Marketing Strategy Alignment<\/h3>\n\n\n\n

We defined target segments, refined positioning, and built a clear go-to-market framework.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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2.<\/p>\n\n\n\n

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Keyword & Search Intent Research<\/h3>\n\n\n\n

We identified high-value keywords and aligned content with real user needs and search behavior.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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3.<\/p>\n\n\n\n

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On-Page SEO Optimization<\/h3>\n\n\n\n

We improved site structure, internal linking, and page optimization to increase rankings and usability.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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4.<\/p>\n\n\n\n

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Conversion Path Optimization<\/h3>\n\n\n\n

We enhanced calls to action and user flow to improve lead generation performance.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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The Results<\/h2>\n\n\n\n

By aligning strategy, content, and SEO, Evora Software transformed its organic presence into a scalable growth channel. With improved visibility, stronger content alignment, and optimized conversion paths, the company now generates consistent, high-quality leads and drives sustainable growth.<\/p>\n\n\n\n

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+91%<\/p>\n\n\n\n

increase in organic traffic<\/p>\n<\/div>\n\n\n\n

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+52%<\/p>\n\n\n\n

increase in conversion rate<\/p>\n<\/div>\n\n\n\n

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+74%<\/p>\n\n\n\n

more qualified leads<\/p>\n<\/div>\n\n\n\n

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+63%<\/p>\n\n\n\n

keyword rankings<\/p>\n<\/div>\n\n\n\n

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-28%<\/p>\n\n\n\n

in customer acquisition cost (CAC)<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Evora Software is a modern SaaS platform designed to help teams manage projects and collaborate efficiently, enabling businesses to streamline workflows and scale productivity.<\/p>\n\n\n\n

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Industry:<\/mark><\/strong> Saas<\/p>\n\n\n\n

Location:<\/mark><\/strong> San Francisco, CA, USA<\/p>\n\n\n\n

www.client-website.com<\/a><\/p>\n<\/div>\n\n\n\n

\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Guidance on investments to optimize returns and manage risk.<\/p>\n","protected":false},"featured_media":26477,"template":"","meta":[],"case_industry":[75],"case_services":[85,89,81],"class_list":["post-16420","case","type-case","status-publish","has-post-thumbnail","hentry","case_industry-saas","case_services-service003","case_services-service005","case_services-service004"],"_links":{"self":[{"href":"https:\/\/www.meichenip.com\/zh-hans\/wp-json\/wp\/v2\/case\/16420","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.meichenip.com\/zh-hans\/wp-json\/wp\/v2\/case"}],"about":[{"href":"https:\/\/www.meichenip.com\/zh-hans\/wp-json\/wp\/v2\/types\/case"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.meichenip.com\/zh-hans\/wp-json\/wp\/v2\/media\/26477"}],"wp:attachment":[{"href":"https:\/\/www.meichenip.com\/zh-hans\/wp-json\/wp\/v2\/media?parent=16420"}],"wp:term":[{"taxonomy":"case_industry","embeddable":true,"href":"https:\/\/www.meichenip.com\/zh-hans\/wp-json\/wp\/v2\/case_industry?post=16420"},{"taxonomy":"case_services","embeddable":true,"href":"https:\/\/www.meichenip.com\/zh-hans\/wp-json\/wp\/v2\/case_services?post=16420"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}